Vital Lead Capture Page Mistakes That Harm Your Profits

04/28/2013 18:59

The squeeze page is very important--if not the most important element of your company's website. It will be the first page that your site visitors will see as it flows in to your web site. It is where you put the foundation for meeting your objectives. So what is a squeeze page?

Squeeze pages could be anything that you would like them to be. This could be a web page where you obtain people's addresses before you let them see your web site's content. You could make it your sales page. You can have it be the main page of your blog site. This can be a page where you direct traffic to introduce them to your project. You have plenty of flexibility. Obviously, that suggests that it's also possible to make many mistakes. These are a few of the bigger errors that you might make and what you need to do to avoid them.

1. Making a wreck of your headline. Your title (or your headline) must be able to seize your traffic's interest. It can be hard to create headlines or titles. If you could afford the cost, you must employ a competent copywriter to do the job for you. It is vital that you keep your titles and headlines as simple as possible but you also should make certain that they are engaging and descriptive too. If your targeted traffic doesn't find your headline readable, you'll not see them moving on to the rest of your content. They will click away from the web page. So give your very best to get it right.

2. Numerous business people are setting up squeeze pages that don't look or operate any differently than the other webpages that are on your site. If you are a personal blogger this is okay because the landing page is the first page of your blog site. As a business, though, it helps to use a completely different style and design to help capture people's attention.

3. Don't try to do too much on your lead capture page. Your squeeze page should really only have one goal at a time. The goal is your decision. If you are creating a list, make the entire page about getting the person's information. When you wish to sell something, your lead capture page must concentrate on the selling of that specific product. If you ask your traffic to do a lot, they'll simply get confused. You will see a reduction in your conversion ratio because your traffic won't know what they ought to be doing first. All that happens then is that they are going to click away.

4. Don't forget about simple design principles. For whatever reason, people believe a landing page should be loud and flamboyant to ensure success. You should not yield to the crowd on this, regardless of how much pressure you have. If you're not certain what to do in terms of a design, hire a professional designer to help you out.

Don't ever stop working. You should not let yourself be lazy in terms of your lead capture page. Continue working away at it!

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